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Every good pitch answers three questions: Why now? (timeliness, news hook, cultural relevance) Why you? (credibility, experience, personal connection) Why this publication or show? (audience fit, angle relevance) You should also include: A short, searchable headline or subject line Any relevant links (book page, clips, website) Contact info and preferred interview timing We help clients tailor every pitch to the outlet’s tone and audience—because one-size-fits-all rarely works.