Client Review on DealerOn, Inc

Feedback:

The work DealerOn has completed for us has been unacceptable and lazy. I wish I could limit their access to our website. I am often angered by the 'quality' of work completed by staff at DealerOn.We tried to keep our complaints B2B and resolve our issues with DO instead of immediately writing a negative review - for over a year we have been trying to resolve our complaints in private. However, the executive staff at DealerOn finally got involved and basically told us that they do not care about our website or your business. So now I want to pass on to you, their incompetance as a SEO expert and website producer and their customer service which just tells you what you want to hear but then has limited follow through.To be honest and to be fair, we could be an anomaly. They could be wonderful and we are the outlier. However, as far as I am concerned, this is a consistent issue dating back to the development of our website and DealerOn has become a pain point in my day to day, creating more work for me on a daily basis. Thus, I am writing to you so that you know what you are getting yourself into, fellow car dealership website person. The sales person pitched a website heaven. Unfortunately, there were a slew of things that this business could not support, including SEO expertise, a flexible platform and a dedicated staff to our site. Because of DealerOn's inadequacies, we hired multiple outside sources to support our SEO. We spend hours each week checking in on the newest changes DO did that negatively impact our site. After we went live, the performance of our website was cut in half - I have data to back this up. I am not exaggerating. This was mainly due to the lack of any work done on the backend to optimize our site for the intention of quality SEO. To be fair, our site was hacked around the same time, so it may not be fully due to DealerOn. However, the staff is barely able to complete tasks at the most basic level, constantly redefining my perception of the 'bare minimum' mentality. For example, zero meta data, title tags, and alt text were setup when we went live. 10 years we had a strong online performance and then nothing. I only learned about this poor setup after our previous website provider kindly informed us that our SEO was terrible. Because of this business' inadequacies, I have spent the last few months learning more about SEO implementation then anyone at Dealeron seems to be able to follow through on. They create new pages for our site and still, to this day, don't even think to add the meta data and title tags to the page. How can a business claim to be an SEO expert and not even add the title tag to the page?! But alas, they did not do any of this work so we setup all of our title tags, alt text and meta data. And to throw salt into the wound, it was all for nothing because they go in and delete the title tags/meta data (it was an oversight ... but, come on). Or they push out a platform changes that made our inventory invisible (ie: not indexed) online. For 2 weeks our inventory pages did not index during our busy season... Then we had more weeks to deal with the fall out there. The gains we made since the original SEO debacle plummeted less than 6 months after our initial go live. Whenever we raise an issue, we are met with excuses or even blamed for it. Literally, I have email proof of this type of dialogue: none of this is an exaggeration. The front line customer service reps are helpful but can only do so much and are definitely not SEO experts.I have countless examples of their inadequacies. I highly recommend any other website platform over this business. Your website provider should not be creating more work for you and your website. Otherwise, what are you paying them to do?Don't make the same mistake we made by choosing DealerOn as an SEO expert. Only choose them if you just need a platform for your inventory and are ok with a template approach to your website.