The Hanover Research Council, LLC
Client Review on The Hanover Research Council, LLC
Feedback:
I teach college physics and frequently provide feedback to publishers and research groups offering gift card incentives (I've made $175 this year telling publishers how to improve the products I already use in class, or how to make new products that might help students...I consider that a win-win scenario). So, I wasn't particularly surprised to receive another, similar request, this one from Hanover Research. The email went as follows:Hello,Hanover Research, a market research firm based in Arlington, VA, is conducting a study focusing on your course material, and we would like your opinion. This survey will only take 20 minutes of your time to complete. Responses are reported in aggregate, so please be as candid as possible.If you qualify for and complete the survey, you will receive a $25 gift card as a thank you." (More information on additional sweepstakes prizes, survey links, etc. followed, but this is the significant part.)I clicked the link, started answering the standard questions about courses I teach, went through 10-15 minutes of questions, and suddenly got to a page with an abrupt"We apologize, you do not qualify for this survey."This was after I was at least half-way through the time commitment asked for by the survey. So, I'm taking the remaining 5-10 minutes to leave a review saying that this company needs to be more up front about "qualifying" for a survey. Give potential participants a list of qualifying and disqualifying criteria so that we know whether it is worth our time to start a survey. This was a shady, if not downright deceptive, way to gather information about instructional and course design practices without actually providing the offered compensation.
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