ParisLeaf Design
Client Review on ParisLeaf Design
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Parisleaf did an extraordinary job in helping the Cade Museum reveal and bring into high focus the full extent of the brand we had been developing over the years but had been unable to articulate to its fullest potential. I put off choosing a firm for as long as possible, because I dreaded the thought of being saddled with a company who was more interested in trendy ideas and promoting their own voice rather than helping us discover ours. Finally, in anticipation of opening our doors in May 2018, we had to make a choice and we decided on Parisleaf. I had known about them ever since Chad Paris was a speaker at TEDX UF and was impressed, but still apprehensive for the reasons listed above. Chad was creative and a forceful personality (good traits in my book!) but would he truly listen? Let me just say that the first working/discovery session with our team was among one of the most enjoyable days of my work at the Cade Museum. It truly was fun! When they presented the finished product, it was so very different than what I was picturing in my head, because it far exceeded anything I could have imagined on my own. I consider myself a creative person, but I take my hat off to people and teams that create a thing of beauty that is beyond my reach. It wasn't just me who thought that. When Parisleaf presented to our board several weeks later one of our board members literally gasped out loud, because she was so moved by the power of the narrative and how it truly grasped the nature of our vision.In summary, the work included many aspects, including a brand story, a tag line "Spark Wonder. Invent Possible", an incredibly versatile logo based on the architectural design of the rotunda which offers infinite variations to incorporate sub-brands, vibrant colors, banners, innovative design of "spark lines", and my personal favorite: 14 historical inventor banners that are clever, forward looking and amazing. If you don't believe me, come see for yourself. I highly recommend Parisleaf!
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