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To determine the success of a PR campaign, we closely monitor a range of metrics that vary by industry and the specific Key Performance Indicators (KPIs) we aim to hit. These include tracking media mentions across various platforms, analyzing sentiment, estimating the value and geographical spread of the coverage, as well as measuring website traffic, lead generation, and conversion rates linked to the campaign. This data guides our planning for subsequent strategies.

Certainly! As a global PR firm with a focus on the tech sector, we've led numerous campaigns for clients in SaaS, Fintech, HRTech, and more. One highlight is our work with Recruitee, an HRTech company new to PR. We designed a PR strategy highlighting their self-funded status and insights into recruitment, resulting in significant coverage on tech and HR platforms. This strategy included a timely industry report during the pandemic, further establishing Recruitee's industry leadership.

While PR is inherently unpredictable and we cannot guarantee specific outcomes, our dedication and expertise often lead to excellent results. Our approach involves uncovering compelling stories about your business and presenting them to the right media outlets. Our history of client satisfaction and successful campaigns speaks to our ability to meet and often exceed objectives.

Our goal is to secure coverage that aligns with your objectives, targeting a wide range of media outlets such as Forbes, CNBC, The Financial Times, EU Startups, Techcrunch, and industry-specific publications. Our expansive network ensures we can reach audiences crucial to your business's success.

We customize our PR strategies by conducting thorough research on your industry, competitors, and target audience, ensuring our approach is uniquely suited to your goals and challenges. This bespoke strategy is crafted to effectively reach and engage your ideal audience, helping achieve your organizational aims.

Beyond press releases, our comprehensive PR strategies include branding, SEO optimization, media relations training, and assistance in securing third-party funding. Our holistic approach ensures your brand not only reaches but resonates with your target audience, building long-term authority and distinction from competitors.

We prioritize clear, transparent communication, offering regular updates through catch-ups, performance reports, and access to a digital dashboard. We're committed to keeping you fully informed and engaged throughout the campaign via direct communication channels, ensuring you're always up-to-date on our progress.

Our agency stands out due to our extensive experience, innovative content strategies, and a proven track record of achieving significant media coverage. Our team of multilingual professionals is adept at crafting unique strategies that elevate your brand, fostering a collaborative partnership to meet your PR objectives on a global scale.