Client Review on Ideon
Feedback:
The NBME selected Ideon as we began our brand evolution because we wanted a firm that would push us outside our comfort zone. Of the organizations that we considered for this work, we identified Ideon as the one most likely to bring fresh thinking and an innovative perspective. Both the process that we used and the outcome of our work with Ideon affirmed this belief. The data arising from the research that Ideon led and the creativity of the Ideon team greatly expanded our thinking about the NBME brand. Our staff team that worked with Ideon generated terrific creative tension, ultimately refining and moving our brand in a way that effectively leveraged our rich history while positioning us to achieve our aspirations. The result? A brand identity that will serve us well into the 21st century.
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