Client Reviews on Ideon
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Andrea and her team at Ideon are excellent! She's curated a group of branding experts who are rich in experience and always creative with approach. Consider them thought-leaders and true innovators. Ideon is a small agency that packs a big punch; giving brands individualized care and attention. Highly recommend!
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While the Ideon team may change from time to time, the work for clients is always insightful, challenging, collaborative, and moves everyone in a powerfully positive direction.
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We started this rebranding process just looking for a new scrub of our logo. After a few conversations with the Ideon team about the potential of what we could be, we scrapped our small thinking and launched a retooling of who we are and what was possible. After 25 years of doing social impact work in various forms, we finally feel like we have the right footing to have the most impact possible. Ideon's brand process was as challenging as it was illuminating, and it landed us on ground that is uniquely Give To Get's. They are pros and can make you look like a genius!
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Since 1907, Parker has been challenging, changing, and expanding the idea of what it means to grow older in America. But we realized our brand was not an accurate reflection of who we really are and how we conduct business. The brand felt staid and out-of-step with the times. Ideon's dynamic re-branding allowed us to engage the world as an inspiring aging services organization. Armed with a new name, human story and vibrant design, we are better positioned than ever to discover ways to make aging more manageable, relatable and enriching for all of society. On May 11, 2017, we unveiled Parker's new brand and our goal to "make aging part of life" to major fanfare--and we celebrated Ideon's branding work too. We're thrilled to see Ideon as our close partner. --Roberto Muniz, President & CEO of Parker, Inc.
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Since 1907, Parker has been challenging, changing, and expanding the idea of what it means to grow older in America. But we realized our brand was not an accurate reflection of who we really are and how we conduct business. The brand felt staid and out-of-step with the times. Ideon’s dynamic rebranding allowed us to engage the world as an inspiring aging services organization. Armed with a new name, human story and vibrant design we are better positioned than ever to discover ways to make aging more manageable, relatable and enriching for all of society. On May 11, 2017, we unveiled Parker’s new brand and our goal to make aging part of life to major fanfare—and we celebrated Ideon’s branding work too. We’re thrilled and continue to see Ideon as our close partner.
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Ideon is a bastion of brilliance run by branding mastermind Andrea Katz. I have had the pleasure and good fortune of working with Andrea and her supremely talented team on several high profile creative projects over the years, and all I can say is I'm always blown away by the work they produce! Their design sensibility is second to none. Their work is always bleeding edge, thorough, and elegant. The Ideon team is world-class, and a huge asset to any company fortunate enough to let them come in and transform their brand into something transcendental.
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Ideon is a top drawer organization. On assignments the consultancy is peerless in smarts, ideas, creativity and plain hard work. Without exception Ideon goes beyond the call and without exception receives ringing endorsements. I have never seen a business that has not been transformed by Ideon’s magic touch. It’s proprietary skills and methodologies are penetrating and always reveal the root of the problem and light a logical, cooperative path to business and brand solutions. Working well with each other and with clients is deeply embedded in Ideon’s DNA.
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The NBME selected Ideon as we began our brand evolution because we wanted a firm that would push us outside our comfort zone. Of the organizations that we considered for this work, we identified Ideon as the one most likely to bring fresh thinking and an innovative perspective. Both the process that we used and the outcome of our work with Ideon affirmed this belief. The data arising from the research that Ideon led and the creativity of the Ideon team greatly expanded our thinking about the NBME brand. Our staff team that worked with Ideon generated terrific creative tension, ultimately refining and moving our brand in a way that effectively leveraged our rich history while positioning us to achieve our aspirations. The result? A brand identity that will serve us well into the 21st century.
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I have more than 40 years experience in different healthcare organizations at senior levels of leadership. I have had the opportunity to work with Ideon through two health care organizations on which I serve as a board member. Both are high profile organizations, one international in scope. To say that Ideon was innovative, creative, inspiring, and highly competent would be doing a disservice to their myriad of talents. Ideon is clearly one of the most talented teams I have encountered anywhere. They routinely exceeded all expectations. So, if you are looking for out-of-the-box raw talent that will sculpt the branding needs of your organization, look no further. You won't be disappointed, but you will be astounded.
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I could not speak more highly of the fantastic work that Ideon provided the National Neighborworks Association (NNA) in the creation of the Home Matters Brand. NNA, a modest sized trade association of community development practitioners, had this audacious idea to create a national brand to create understanding, awareness and action around creating home for all Americans. Ideon skillfully, creatively, patiently and professionally worked with us to understand the real concept of a brand and then walked us through a process that culminated in an absolutely fabulous end result. The language, the feel, the tone, the tenor were all incredible. I could not have envisioned a better end result or a better process. I would unequivocally and whole heartedly endorse Andrea and Ideon to anyone in need of help creating a brand.
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