Client Review on Ideon
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Since 1907, Parker has been challenging, changing, and expanding the idea of what it means to grow older in America. But we realized our brand was not an accurate reflection of who we really are and how we conduct business. The brand felt staid and out-of-step with the times. Ideon's dynamic re-branding allowed us to engage the world as an inspiring aging services organization. Armed with a new name, human story and vibrant design, we are better positioned than ever to discover ways to make aging more manageable, relatable and enriching for all of society. On May 11, 2017, we unveiled Parker's new brand and our goal to "make aging part of life" to major fanfare--and we celebrated Ideon's branding work too. We're thrilled to see Ideon as our close partner. --Roberto Muniz, President & CEO of Parker, Inc.
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