namewell | namingbranding experts | chicago
Client Review on namewell | namingbranding experts | chicago
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While serving as President and Chief Operating Officer of King Koil, a global bedding brand, I conducted an extensive search for creative agency partners that could help focus and energize our marketing efforts. I chose namewell for many reasons but mainly because of their understanding of the critical challenges we were facing in the United States given rapid consolidation among bedding producers and retailers, and because from our first meeting, they led us rather than waiting for us to tell them what to do. Over the next five years, namewell provided exceptional strategic and creative leadership as we successfully repositioned King Koil as the best of America's second tier bedding producers. The stronger overall brand image for King Koil and retail market programs that namewell developed for us helped us gain position with Macy's, Rooms To Go, Sleepy's, JCPenney and other leading retailers. As a result, our U.S. revenue climbed substantially. namewell also did an excellent job naming and branding King Koil-developed sleep innovations, including a sleep diagnostic system for retailers and a unique new mattress design. Dean and Andrew are smart, passionate about creating success for clients, and a lot of fun to work with. I strongly recommend namewell to any business in need of creative brand leadership.
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